Where to shop the 2019-2020 winter sales?

ou faire les soldes

Where to find winter sale bargains?

For some, the winter sales are an excuse to travel. Or the other way around… But whatever the case, some cities are better than others for shopping and getting the best deals. GenerationVoyage has selected 7 in Europe for weekend shopping, for example, and 7 in the rest of the world, for those who want to get away from it all after staying with their families for the festive season. You’ll find the best cities for winter sales, with the best addresses and how to get there.

ou faire les soldes

Flickr – Ian Muttoo

Where to shop in Europe?

Going shopping in neighboring towns also gives you the chance to travel a little in one of Europe’s most beautiful cities.


Madrid has a variety of attractions, with perhaps the greatest emphasis on enjoying the moment. The city offers a mix of history and modernity, and visitors can enjoy traditional Spanish tapas bars, flamenco, and the city’s vibrant art scene and fragrant gardens. For the big brands, there’s the upmarket Gran Vía, for the quiet shoppers, you’ll find the latest trends on Calle Serrano, but there’s a wide choice of boutiques in all the picturesque squares. In any case, everyone will benefit from Madrid’s low-price offers.

When does it run? From January 1 to March 31, as every year.

Where: Downtown(Puerta del Sol, Plaza Mayor, Gran Vía), Chueca(Calle Fuencarral, Calle Augusto Figueroa, Calle Hernán Cortés), Las Salesas (around Calle Barquillo and Calle Almirante), Salamanca(Calle Jorge Juan, Calle Serrano), Malasaña & Triball(Calle Corredera Baja de San Pablo and Calle Valverde).

How to get there? Cheap flights Madrid

Where to sleep? Cheap hotels Madrid


London is certainly one of the best shopping destinations in Europe and the world. As well as offering great prices (up to 80% off) on quality items, London’s sales start on Boxing Day (or December 27, depending on the establishment). Another advantage: London is accessible from all over Europe, with low-cost flights from many cities.

When will it be? From December 26 to the end of January (stores decide).

Where? Oxford Street, Regent Street, Picadilly Circus, Covent Garden, Carnaby Street, Camden Market, Soho, Harrod’s…

How to get there? Cheap flights to London

Where to sleep? Cheap hotels London


Barcelona, the city we know to be dynamic and artistic, is also proving to be a privileged destination for sales and shopping. Rivaled today by Milan and Paris, the Catalan capital has many trump cards up its sleeve, and all this just a few hours from the French border.

When? January 7 to March 7

Where? Plaça Catalunya, Las Ramblas, Avenida Diagonal, Passeig de Gràcia, El Born district, Barrio Gothico, El Raval district…

How to get there? Cheap flights Barcelona

Where to sleep? Cheap hotels Barcelona


soldes paris

Flickr – Ma Gali

There’s no need to introduce the fashion capital of Paris, where shopping is a year-round institution for tourists. But it’s in January that you’ll find the best bargains.

When? January 8 to February 11

Where? Rue de Rivoli, Forum des Halles, Place de la Madeleine, Boulevard Haussmann, Rue de Sèvres, Le Marais district, Rue Saint Honoré… Not forgetting La Vallée Village in Serris, 35 minutes from Paris.

How to get there? Flights and trains serve Paris easily.

Where to sleep? Cheap hotels Paris


Less well known than Milan in terms of fashion, the Italian capital Rome nonetheless has many places to boast. Here, one of the city’s oldest shopping streets has been present since the 16th century: Via Condotti.

When? January 5 to March 4

Where? Via del Corso, Via dei Condotti, Via Cola di Rienzo, Via Appia Nuova, Via del Babuino, Spanish Steps, Piazza Mignanelli, Via della Croce, Via Frattina, Vatican district…

How to get there? Cheap flights Rome

Where to sleep? Cheap hotels Rome


We don’t necessarily wait for Vienna to be one of our top shopping destinations, but with sales of up to 70% off, and a setting like this (under the snow), we can’t resist. Beware of opening hours, however, as stores close very early here.

When do we start? No precise dates, but often around January 6 to mid-February.

Where? Mariahilfer Strasse, Ringstrasse, Graben and Rotenturmstrasse (metro Stephansplatz), Kärntnerstrasse (Karlsplatz), Kohlmarkt (metro Herrengasse), Favoritenstrasse (metro Süditrolerplatz), Landstrasser Hauptstrasse (metro Schlachthausgasse), Karlsplatz (food)…

How to get there? Cheap flights Vienna

Where to sleep? Hotel comparator


Milan is the capital of Italian fashion. Here, you’ll find all the top « i » and « a » brands with ease. Ideal for visiting the capital of Lombardy and filling your suitcase with the latest fashions.

When? January 5 to March 4

Where: Via Monte Napoleone, Corso Venezia, Via Della Spiga, Via Manzoni, Corso Vittorio Emmanuele, via San adreas, Corso Buenos Aires, Corso Venezia, Corso di Porta Ticinesa, Piazza del Duomo…

How to get there? Cheap flights Milan

Where to sleep? Cheap hotels Milan

Where to shop in the rest of the world?

If you’re traveling over Christmas and New Year, perhaps you’ll stay on to enjoy the sales in these world-famous cities.

Hong Kong

Hong Kong was the first « country » to launch sales, and here it’s more of a celebration than an event. WinterFest is a tradition and the perfect time to combine shopping and the New Year.

When? From late November to early January (but usually lasting until Chinese New Year in early February). Around Christmas is ideal

Where to find us Li Yuen Street East, Li Yuen Street West, Causeway Bay, Mongkok, IFC Mall, Hollywood Road, Sham Shui Po…

How to get there? Cheap flights Hong Kong

Where to sleep? Cheap hotels Hong Kong

New York

shopping new york

Wikimedia – Mike Strand

How can we not mention New York in this list of cities for sales? The Big Apple is great for shopping, and there’s no particular key period. You’ll find bargains all year round!

When’s the season? Pretty much all year round, and especially after Thanksgiving at the end of November (Black Friday), and after December 26 until the end of January.

Where? In flagship stores: Century 21, Find Outlet, Gabay’s Outlet, Syms, Loehmann’s. In streets and neighborhoods: Columbus Circle, Williamsburg, BoCoCa, Soho, Greenwich, 5th Avenue…

How to get there? Cheap flights New York

Where to sleep? Cheap hotels New York


Best known as the capital of electronics, Tokyo is making its mark as one of the most fashionable cities in the world. And if you’re in Japan at the end/beginning of the year, you’ll have some great shopping to do.

When? Late December – early January (short)

Where? Shibuya, Harajuku, Shinjuku, Ikebukuro, Shimokitazawa, Ginza, Omotesando Avenue, Akihabara (electronics)…

How to get there? Cheap flights Tokyo

Where to sleep? Cheap hotels Tokyo

Kuala Lumpur

Kuala Lumpur boasts 3 of the world’s 10 largest shopping malls. You’ll find a combination of quality clothing at very affordable prices.

When will it be available? No specific dates, but attractive offers all year round

Where: Malls (shopping centers) 1 Utama, Pavilion KL, Suria KLCC, Plaza Lowyat, Midvalley Mega Mall & The Gardens, Lot10, Fahrenheit88, Sunway Pyramid, The Curve, Berjaya Times Square…

How to get there? Cheap flights to Kuala Lumpur

Where to sleep? Cheap hotels Kuala Lumpur

Buenos Aires

Buenos Aires is undoubtedly the best place to shop sales in South America. From young creators and designers to department stores and shopping malls, you’ll find plenty to do during liquidaciones.

When to visit? February-March in general

Where? Recoleta Village, Shopping Abasto, Alto Palermo, Galerias Pacifico.

How to get there? Cheap flights Buenos Aires

Where to sleep? Cheap hotels Buenos Aires


The Dubai Shopping Festival is organized every year in honor of shopping and sales. So there’s no need to look for another time to get the best deals in Dubai.

When? Early January to early February

Where? Dubai Mall, Mall of the Emirates, and many others…

How to get there Cheap flights Dubai

Where to sleep? Cheap hotels Dubai


South Korea has a serious shopping addiction. The biggest in the world, in fact. So, in the capital Seoul, you’ll find stores and malls everywhere, of all types and sizes. But beware of Korean sizes.

When will it take place? Early January to late February

Where? Doota Shopping Center, Lotte Department Store flagship, 10 Corso Como, and in the Myeongdong, Dongdaemun, Itaewon, Ewha, Hongdae districts…

How to get there? Cheap flights Seoul

Where to sleep? Cheap hotels Seoul

What about you? Where do you go shopping abroad? Where do you think is the best place to shop?