Our tips for creating a travel blog

To all adventurers, wanderlusters and travelers at heart! Here are our ten tips for creating your own travel blog.


Many globetrotters dream of creating their own travel blog. Whether it’s for profit or just for fun, creating a blog isn’t something you can improvise. It’s not enough to simply write random articles on a given topic. At least, if you want to expand your blog’s influence. If you’d like to set up your own travel blog, follow our advice before embarking on the adventure.

The importance of being passionate

Préparation d'un voyage

Photo credit: Iryna Kalamurza

A successful blog is first and foremost a blog that talks about your passion. Creating your blog’s design, feeding it, referencing it and developing it will all take a lot of time and energy. Writing about something that makes you tick will allow you to really enjoy investing yourself in the project. So don’t forget: creating a travel blog requires you to be passionate about travel.

Create your travel blog according to the type of travel you do. Don’t lie about who you are and your vision of adventure. Whether you’re traveling solo, as a couple, with friends, with your dog, in luxury, backpacking, eco, in the mountains or on the beach, you’ll always find a niche that suits your way of exploring the world. Finally, you should be aware that blogging has repercussions on your trip. It’s going to take up time during your trip, time you’ve wasted visiting. It’s a hobby that often turns into a full-time job!

The world of your blog


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If you create a blog, it’s because you have something to share. But you’re not the only one. As much for your own pleasure as for the public, ask yourself how you can be useful:

  • What can I offer that other travel blogs can’t?
  • What will make readers want to read me frequently?
  • What’s the purpose of this blog? What’s the objective?

In short, to create a travel blog that works, you need to stand out from the crowd and have content with real added value!

Carte de voyage

Photo credit: Shutterstock / Chatchawat Prasertsom

How do you choose a name?

Naming your blog is a crucial step. It may take you a long time to find the right name. But be patient. The blog name will be your identity. For the reader, it’s the only way to identify you.

  • So choose a simple name that speaks to you, but also to your readers. Despite its simplicity, it should be easy to guess what you do.
  • Don’t forget that your name should also be incorporated into the domain name.

What is a domain name?

A domain name is an IP address. It consists of a common extension (.fr, .com, .net etc.) and a string of personal words (specific to your site). In our case, the extension is .fr and our personalized string of words is Generation Voyage.

You can see why your name needs to be simple. It has to fit in with your domain name, yet be easy for the reader to remember. Because while being listed on Google is important, a reader can also type in the domain name directly. The choice of a common extension depends mainly on your budget and your objectives. Ideally, you should use the most common ones, such as .com and .fr, but also .net, which is accessible to smaller wallets.

Important: before creating a travel blog, even if the name sounds obvious, check that it doesn’t already exist and that the domain name is free. This will avoid the emotional rollercoaster of disillusionment at the last minute…

This is the other part of a blog’s identity. A logo is a completely personal visual identity that allows readers to identify you as quickly as possible.

  • It should include your blog name, but also contain elements linked to your theme. In the case of travel, a globe, a plane or a monument are recurring examples.
  • You’ll also need to decide on one or more colors. These colors must also match the blog’s colors (graphic charter obligatory). Choose colors that blend well with the site. Avoid colors that are too bright, for example, to make reading your blog comfortable for the eyes.

Choosing your blog platform


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There are many platforms for creating an online travel blog.

If WordPress is number one, it’s not for nothing. Easy to use, inexpensive, with beautiful themes and numerous tutorials scouring the Internet: we recommend it. However, here are a few other platforms you can use:

  • Wix
  • Blogger
  • Jimdo
  • MyAtlas
  • TravelMap
  • Polarsteps
  • Memotrips

The last four specialize in travel blogs.

To blog or not to blog?

The blog is the patriarch of online media. It’s effective and will remain so. It crosses generations. But today, you can be a blogger without a blog. Today, you can be an influencer and tell your stories on a social network like Instagram. So ask yourself. Is your strength editorial (the words) or inspirational (the location, the photos)? If you want to combine the two and create a complete range, then a blog is the only viable platform.

To make your choice, imagine your concept on paper, test an idea and build it on the different media. Compare the results and, based on the strengths and weaknesses of each platform, make your choice.

Define a clean, intuitive and welcoming design

Design du blog

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The style must appeal to you, reflecting both your personality and your world. From the very first glance, Internet users need to know what to expect and understand who you are.

Your design must also be pleasing. Think user experience. Well-constructed, fluid and clear content is essential. Avoid mixing fonts, colors and visual distractions galore. These days, minimalism and clean style are all the rage.

Also consider a layout that will showcase your photos if you want to create a photography-focused travel blog, or your words, if you choose to emphasize editorial content.

Using social networks

Réseaux sociaux

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In the digital age, you need to use social networks. As we said earlier, today a social network can serve as your main platform.

However, if you’ve chosen to optimize content on a blog, don’t neglect social networks. Connecting your blog to Facebook, Instagram and/or YouTube (mainly) is essential. It’s the best possible communication tool. It’s the way to build a community!

Once someone is part of your community, think about the newsletter. It’s a great way to keep people up to date with your blog and build loyalty.

Bonus tip: when you create your blog, you too become part of a community. So don’t hesitate to talk to other bloggers. Give them feedback and advice, just as they might give you. You’re not there to do too much, but don’t isolate yourself. Learn from others and share your experiences.

Blog management

Organisation du blog

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When creating a travel blog, there are a number of factors to consider.

  • Maintaining a blog takes time. Time you have to find. Readers expect a certain rhythm of publication, so be regular and on time!
  • Over time, your audience may grow. The desire to earn a living from your blog may emerge: which is possible with a certain level of commitment. Beyond this essential motivation, it’s important to know that, for this extra step, you’ll need to acquire new knowledge, whether in SEO or business strategy. In the face of stiff competition, the key is to strike the right balance between learning and standing out from the crowd. Once your blog becomes your core business, you’re talking about a real business.

Believe us, if you’re passionate about what you do, it’s well worth the effort!