11 must-see things to do in Agadir

Visiting Agadir: what are the best things to do and see in this city nicknamed « the pearl of Morocco »?

If you’re looking for a fabulous vacation in the Moroccan sunshine, head for Agadir. Located in southern Morocco, this large, mild-climate seaside resort is increasingly popular with those seeking unforgettable memories as a couple, with family or with friends. A former farming and fishing town, it was completely rebuilt after the devastating earthquake of 1960. Today, Agadir is a symbol of modernity in Morocco. A major economic hub, it is also the country’s second-largest tourist destination. Its generous sunshine, splendid and varied landscapes, warm atmosphere and wide range of activities promise a vacation full of excitement!

Wondering what to do in Agadir? This is the place!

1. Paradise Valley

Also known as the Green Valley, this green setting is a true haven of peace. It’s the ideal place for nature lovers and anyone looking for a change from the city and the beach. To make the most of it, you can opt for a day trip proposed by the activity platforms.

2. Souk el Had

If you’re visiting Agadir, a visit to the Souk is a must. The modern feel of the Souk el Had sets it apart from other Moroccan souks, but it’s no less authentic for that! This treasure trove in the heart of the city boasts over 3,000 shops on an 11-hectare site. Here you’ll discover an authentic, lively and colorful world, where the scent of spices will enchant your senses. Undeniably one of Agadir’s most pleasant and lively spots!

3. The city’s museums

Because visiting Agadir is also synonymous with cultural discoveries, you’ll enjoy strolling through the city’s finest museums. Specializing in the art of southern Morocco, the Bert Flint Municipal Museum, also known as the Tiskiwin Museum, reveals a sublime collection of traditional Moroccan objects from the Saharan region and the Sousse Valley. The Musée de la Mémoire (Memory Museum ) tells the story of the terrible earthquake that devastated the city on February 29, 1960, set in a delightful oasis of greenery reminiscent of the gardens of Granada’s Alhambra. The Musée du Patrimoine Amazigh, meanwhile, features sumptuous collections of jewelry, talismans, carpets, porteries and other objects relating to Berber life.

4. The Kasbah

La Kasbah d'Agadir

Photo credit: Wikipedia – Daniel*D

This is where the city of Agadir stood before the terrible earthquake. The Kasbah was a fortress built in 1540 to protect the city from Portuguese attack. The ruins of its ramparts and entrance are the only remains of Agadir’s architectural heritage.

You’ll discover a truly majestic site perched at an altitude of 236m, offering incredible views over the city and its ports. The climb takes around twenty minutes on foot. At the end of the day, as the sun begins to set, the view is just breathtaking!

Marrakech Desert Trips Local Agency

Small agency created in 2010, specializing in private and semi-private tours in Morocco.

Private excursion – 3 days from Agadir to the Merzouga dunes


During three exciting days, you’ll discover breathtaking Moroccan landscapes, historic cities and the mystical immensity of the desert. Traverse […]

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400/pers. for a group of 4

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Private excursion – 4 days from Agadir to the Merzouga dunes


Sample program:

From Agadir to the dunes of Merzouga, this adventure takes you through breathtaking landscapes, historic kasbahs and ancient oases.

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460€/pers. for a group of 4

Contact Marrakech Desert Trips

5. The Valley of the Birds

Vallée des oiseaux, Agadir

Photo credit: Youtube screenshot

Home to a number of little-known bird species such as rheas and damselflies, this wildlife park on the seafront plunges you into an exotic setting of banana trees, magnolias and bougainvillea. During your visit, in addition to numerous birds, you’ll be able to spot other representatives of the local fauna, such as the magot monkey or the cuffed mouflon. Ideal for a nature break in the heart of the Moroccan city.

6. Polizzi Medina

Médina Polizzi, Agadir

Photo credit: Youtube screenshot

If you’re wondering what to do in Agadir, a visit to the medina, the old town, is a must. It’s a unique experience, as the city’s medina is new, but it faithfully recreates all the characteristics of Moroccan medinas, from winding alleys to bustling souks. This is where you’ll find the El Had souk. This medina is the brainchild of Italian artist Coco Polizzi. If you want to stock up on souvenirs, this is the place to be!

7. Portuguese garden and Crocoparc

Jardin d'Olhao, jardin portugais, Agadir

Photo credit: Wikipedia – Rudko

The Portuguese Garden, also known as the Olhao Garden, is a pretty green space that originally commemorates the ties between Morocco and Portugal, through Agadir’s twinning with the town of Olhao. This is where you’ll find the Museum of Memory we mentioned earlier. You’re sure to appreciate this green, relaxing space.

For a more reptilian experience, head to the must-see Crocoparc! With its 300 Nile crocodiles and beautiful exotic and aquatic gardens, a visit to the park promises enriching memories for young and old alike.

8. Agadir’s beaches

Plage Agadir

Photo credit: Flickr – Eric FABET

Considered one of the most beautiful in North Africa, with over six kilometers of fine sand, Agadir Bay is ideal for enjoying the sun and palm trees. Whether you prefer the touristy spots offering a variety of water-based activities such as jet skiing or windsurfing lessons, or the wilder stretches, you’ll be spoilt for choice! And for surfing fans, Taghazoute is the place to be!

It’s THE surf spot of the region. A real treat for wave lovers, and a good opportunity for beginners to learn the joys of this sport thanks to the many surf schools.

9. The Massa desert

Désert de Massa, Agadir

Photo credit: Flickr – James West

Located in the Massa region, 60km from Agadir, the Massa desert is a veritable jewel of nature, offering a breathtaking spectacle. Majestic flora and fauna nestle in this 33,800-hectare nature reserve! From the Souss Massa National Park, to the Youssef Ben Tachfine water dam, right up to the dunes of the so-called « Little Sahara »: the region promises an immersive experience. To make the most of it, opt for a day tour, which will allow you to enjoy the excursion in all its glory.

10. Taroudant and the Tiout oasis

Nicknamed « Little Marrakech », Taroudant has a rich heritage that would be a shame not to discover during your stay in Agadir. The day trip is well worth the detour, and for good reason… Surrounded by majestic ramparts, Taroudant is a treasure trove. Surrounded by palm and olive trees, you’ll be charmed by its architecture and narrow streets leading from the kasbah to the Medina’s must-see souks! Flourishing with life, they illustrate the true dynamism of the city. A Berber charm of fabric, leather, silver and copper, the majority of which can be found on the stalls.

Taroudant is also Tiout. Some 20 km from the city, this small village renowned for its hospitality boasts a heavenly oasis and breathtaking views. It was here that Fernandel starred in the 1954 film « Ali Baba and the 40 Thieves ».

11. A boat trip

Balade en bateau à Agadir

Photo credit: Shutterstock – saiko3p

You’ve explored Agadir’s beaches and now you’re looking for another adventure? Opt for a boat trip! By renting a boat in Agadir, you can be sure of a relaxing day on the Moroccan coast.

You can then set off on excursions that will offer you superb views of its most beautiful beaches. If you don’t have a boating license, consider hiring the services of a skipper, who will take you to remote spots where you can swim in the middle of the ocean.

Find a boat to rent in Agadir

How to get to Agadir

If you want to visit Agadir, it couldn’t be easier! Flying is still the fastest way to get there, with several flights departing from France. You can find a cheap flight on the website of our partner Ulysse.

Agadir Al Massira international airport is 25 kilometers from the city center, and is reached by bus every 30 minutes. You can also opt for a private transfer: a driver will pick you up on arrival at the airport and take you to the location of your choice.

Where to stay in Agadir?

If you decide to visit Agadir, you’ll be spoilt for choice when it comes to accommodation… From luxury hotels to small, authentic Riads, apartment hotels and Airbnb apartment rentals, there’s something to suit every taste and budget. In the Founty district, also known as the Bay of Palms, you’ll find excellent hotels, villas and tourist residences. You can also find a cheap hotel in Agadir by searching on this hotel comparator. Finally, to help you find your way around, take a look at our article  » Where to stay in Agadir « , which lists the best areas to stay in the Pearl of Morocco!

Imagine a place where escape and change of scenery, discovery and relaxation, joy and freedom are the only watchwords. Welcome to Agadir, the city of eternal summer. Still wondering what to do in Agadir?

Map of hotels and accommodation – Agadir,ma